{"id":385,"date":"2022-10-12T15:31:39","date_gmt":"2022-10-12T15:31:39","guid":{"rendered":"https:\/\/startersites.io\/elementor\/wood\/?page_id=385"},"modified":"2026-07-10T13:30:18","modified_gmt":"2026-07-10T13:30:18","slug":"about","status":"publish","type":"page","link":"https:\/\/betterbrands.pt\/pt\/about\/","title":{"rendered":"Sobre"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"385\" class=\"elementor elementor-385\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef39218 e-flex e-con-boxed e-con e-parent\" data-id=\"ef39218\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c82f1 elementor-widget elementor-widget-html\" data-id=\"f1c82f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@300;400;500;600;700&display=swap');\n\n.bb-about-hero{\n  --dark:#2f382b;\n  --cream:#f3f0e8;\n  --olive-light:#9aaa82;\n  --blue:#5f8582;\n  --muted:rgba(243,240,232,.74);\n  --font:'Montserrat',Helvetica,Arial,sans-serif;\n  --headline:Arial,Helvetica,sans-serif;\n\n  position:relative;\n  display:block;\n  width:100vw;\n  margin-left:calc(50% - 50vw);\n  margin-right:calc(50% - 50vw);\n  margin-top:-1px !important;\n  margin-bottom:-1px !important;\n  padding:170px 0 150px;\n  background-color:var(--dark);\n  color:var(--cream);\n  overflow:hidden;\n  border:0 !important;\n  outline:0 !important;\n  font-family:var(--font);\n  -webkit-font-smoothing:antialiased;\n  text-rendering:optimizeLegibility;\n  isolation:isolate;\n}\n\n\/* Elementor spacing reset *\/\n.elementor-widget-html:has(.bb-about-hero),\n.elementor-widget-html:has(.bb-about-hero) > .elementor-widget-container,\n.elementor-element:has(.bb-about-hero),\n.elementor-section:has(.bb-about-hero),\n.elementor-container:has(.bb-about-hero),\n.e-con:has(.bb-about-hero),\n.e-con-inner:has(.bb-about-hero){\n  margin-top:0 !important;\n  margin-bottom:0 !important;\n  padding-top:0 !important;\n  padding-bottom:0 !important;\n  border-top:0 !important;\n  border-bottom:0 !important;\n  outline:0 !important;\n}\n\n\/* Reset spacing of adjacent Elementor elements *\/\n.elementor-widget-html:has(.bb-about-hero) + *,\n.elementor-element:has(.bb-about-hero) + *,\n.e-con:has(.bb-about-hero) + *,\n.e-con-inner:has(.bb-about-hero) + *{\n  margin-top:0 !important;\n  padding-top:0 !important;\n  border-top:0 !important;\n}\n\n.bb-about-hero *,\n.bb-about-hero *::before,\n.bb-about-hero *::after{\n  box-sizing:border-box;\n}\n\n.bb-about-hero::before{\n  content:\"\";\n  position:absolute;\n  inset:0;\n  z-index:-2;\n  background:\n    radial-gradient(circle at 12% 18%, rgba(154,170,130,.18), transparent 30%),\n    radial-gradient(circle at 86% 72%, rgba(95,133,130,.14), transparent 34%),\n    linear-gradient(180deg, var(--dark), var(--dark));\n  pointer-events:none;\n}\n\n.bb-about-hero::after{\n  display:none !important;\n  content:none !important;\n}\n\n.bb-about-hero .wrap{\n  position:relative;\n  z-index:2;\n  max-width:1180px;\n  margin:0 auto;\n  padding:0 32px;\n}\n\n.bb-about-hero .eyebrow{\n  margin:0 0 28px;\n  font-size:13px;\n  line-height:1.2;\n  font-weight:600;\n  letter-spacing:.18em;\n  text-transform:uppercase;\n  color:var(--olive-light);\n  opacity:0;\n  transform:translateY(22px);\n  animation:bbAboutFadeUp .75s ease-out .12s forwards;\n}\n\n.bb-about-hero h1{\n  max-width:1120px;\n  margin:0;\n  font-family:var(--headline);\n  font-size:clamp(38px,5vw,72px);\n  line-height:1.16;\n  font-weight:400;\n  letter-spacing:-.035em;\n  color:rgba(243,240,232,.96);\n  text-wrap:balance;\n  opacity:0;\n  transform:translateY(30px);\n  animation:bbAboutFadeUp 1s cubic-bezier(.22,.8,.22,1) .24s forwards;\n}\n\n.bb-about-hero h1 .accent{\n  color:var(--olive-light);\n}\n\n.bb-about-hero .intro{\n  max-width:680px;\n  margin:34px 0 0;\n  font-size:clamp(16px,1.6vw,19px);\n  line-height:1.75;\n  font-weight:400;\n  color:var(--muted);\n  opacity:0;\n  transform:translateY(24px);\n  animation:bbAboutFadeUp .9s ease-out .48s forwards;\n}\n\n\/* Animation *\/\n@keyframes bbAboutFadeUp{\n  from{\n    opacity:0;\n    transform:translateY(30px);\n  }\n  to{\n    opacity:1;\n    transform:translateY(0);\n  }\n}\n\n\/* Tablet *\/\n@media(max-width:980px){\n  .bb-about-hero{\n    padding:145px 0 120px;\n  }\n\n  .bb-about-hero h1{\n    max-width:900px;\n  }\n\n  .bb-about-hero .intro{\n    max-width:720px;\n  }\n}\n\n\/* Mobile *\/\n@media(max-width:768px){\n  .bb-about-hero{\n    padding:120px 0 92px;\n  }\n\n  .bb-about-hero .wrap{\n    padding:0 24px;\n  }\n\n  .bb-about-hero .eyebrow{\n    margin-bottom:22px;\n  }\n\n  .bb-about-hero h1{\n    font-size:clamp(34px,9vw,52px);\n    line-height:1.14;\n  }\n\n  .bb-about-hero .intro{\n    margin-top:28px;\n  }\n}\n\n\/* Small mobile *\/\n@media(max-width:520px){\n  .bb-about-hero{\n    padding:108px 0 80px;\n  }\n\n  .bb-about-hero .wrap{\n    padding:0 20px;\n  }\n\n  .bb-about-hero h1{\n    letter-spacing:-.025em;\n  }\n}\n\n\/* Accessibility *\/\n@media(prefers-reduced-motion:reduce){\n  .bb-about-hero .eyebrow,\n  .bb-about-hero h1,\n  .bb-about-hero .intro{\n    animation:none;\n    opacity:1;\n    transform:none;\n  }\n}\n<\/style>\n\n<section class=\"bb-about-hero\" aria-label=\"About Better Brands\">\n  <div class=\"wrap\">\n    <p class=\"eyebrow\">About Better Brands<\/p>\n\n    <h1>\n      <span class=\"accent\">Better Brands<\/span> was created to help exceptional consumer brands \n      <span class=\"accent\">grow in Portugal<\/span> with the care, positioning, and long-term thinking they deserve.\n    <\/h1>\n\n    <p class=\"intro\">\n     We achieve this by carefully selecting brands we believe in and connecting them with the right Portuguese retail partners, combining retailer insight with a clear understanding of what makes a brand commercially relevant in the local market.\n    <\/p>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c8e0d7 e-flex e-con-boxed e-con e-parent\" data-id=\"0c8e0d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb197d8 elementor-widget elementor-widget-html\" data-id=\"fb197d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\n<section class=\"bb-founder\" aria-labelledby=\"bb-founder-title\">\n  <div class=\"bb-founder__container\">\n\n    <header class=\"bb-founder__header\" data-bb-reveal>\n      <h2 id=\"bb-founder-title\" class=\"bb-founder__title\">\n        Why I started Better Brands\n      <\/h2>\n    <\/header>\n\n    <div class=\"bb-founder__layout\">\n\n      <div class=\"bb-founder__content\" data-bb-reveal>\n        <blockquote class=\"bb-founder__quote\">\n          <p>\n            After several years working across different areas of the Portuguese\n            retail market, I saw a recurring gap: truly good sustainable consumer\n            products were still surprisingly difficult to find.\n          <\/p>\n\n          <p>\n            Too often, sustainable products asked consumers to compromise \u2013\n            whether in quality, design, convenience, or price. And the reality is\n            that most people will not choose sustainability if it means sacrificing\n            those things, especially in the fast-paced lives we all live today.\n          <\/p>\n\n          <p>\n            As someone personally passionate about sustainability, I often found\n            myself looking for brands that could combine all these elements\n            thoughtfully: quality, functionality, good design, sustainability,\n            and an accessible positioning.\n          <\/p>\n\n          <p>\n            Through travelling, I discovered that many of these brands already\n            existed internationally \u2013 but were still missing from the Portuguese\n            market.\n          <\/p>\n\n          <p>\n            Better Brands was created from the belief that sustainable choices\n            should feel natural, desirable, and easy to integrate into everyday life.\n          <\/p>\n\n          <p>\n            We want to help bring better consumer brands to Portugal \u2013 brands that\n            make sustainability more accessible not by asking consumers to\n            compromise, but by offering products they genuinely want to choose.\n          <\/p>\n\n          <footer class=\"bb-founder__signature\">\n            \u2013 Beatriz Becker\n          <\/footer>\n        <\/blockquote>\n\n        <a\n          class=\"bb-founder__button\"\n          href=\"\/contact\/\"\n          aria-label=\"Get in touch with Better Brands\"\n        >\n          Get in touch\n        <\/a>\n      <\/div>\n\n      <div class=\"bb-founder__visual\" data-bb-reveal>\n\n        <figure class=\"bb-founder__portrait\">\n          <img\n            src=\"https:\/\/betterbrands.pt\/wp-content\/uploads\/2026\/05\/002-scaled.jpg\"\n            alt=\"Professional portrait of Beatriz Becker, founder of Better Brands.\"\n            loading=\"lazy\"\n            decoding=\"async\"\n          >\n        <\/figure>\n\n        <div class=\"bb-founder__profile\">\n          <div class=\"bb-founder__profile-inner\">\n            <h3 class=\"bb-founder__name\">\n              Beatriz Becker\n            <\/h3>\n\n            <p class=\"bb-founder__role\">\n              Founder\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <div class=\"bb-founder__message\">\n          <p>\n            Connecting great brands with the right opportunities.\n          <\/p>\n        <\/div>\n\n        <figure class=\"bb-founder__retail\">\n          <img\n            src=\"https:\/\/betterbrands.pt\/wp-content\/uploads\/2026\/06\/iStock-1031510982-scaled.jpg\"\n            alt=\"Abstract black-and-white architectural facade with repeating curved panels and geometric shadows.\"\n            loading=\"lazy\"\n            decoding=\"async\"\n          >\n        <\/figure>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n  .bb-founder,\n  .bb-founder *,\n  .bb-founder *::before,\n  .bb-founder *::after {\n    box-sizing: border-box;\n  }\n\n  .bb-founder {\n    --bb-background: #faf7f0;\n    --bb-dark: #2f382b;\n    --bb-green: #a3b38a;\n    --bb-text: #252525;\n    --bb-white: #ffffff;\n\n    width: 100%;\n    overflow: hidden;\n    background-color: var(--bb-background);\n    color: var(--bb-text);\n    font-family: Montserrat, Arial, Helvetica, sans-serif;\n  }\n\n  .bb-founder img {\n    max-width: 100%;\n  }\n\n  .bb-founder__container {\n    width: min(100%, 1440px);\n    margin-inline: auto;\n    padding:\n      0\n      clamp(2rem, 5.25vw, 5.25rem)\n      clamp(5rem, 7.5vw, 7.5rem);\n  }\n\n  .bb-founder__header {\n    padding-top: clamp(3.75rem, 5.4vw, 5.4rem);\n    margin-bottom: clamp(2.75rem, 3.8vw, 3.75rem);\n  }\n\n  .bb-founder__title {\n    max-width: 1050px;\n    margin: 0;\n    color: var(--bb-dark);\n    font-family: Arial, Helvetica, sans-serif;\n    font-size: clamp(2.8rem, 4.25vw, 4.35rem);\n    font-weight: 700;\n    line-height: 1.04;\n    letter-spacing: -0.037em;\n    text-wrap: balance;\n  }\n\n  .bb-founder__layout {\n    display: grid;\n    grid-template-columns:\n      minmax(0, 1.06fr)\n      minmax(530px, 0.94fr);\n    column-gap: clamp(4rem, 7vw, 7.5rem);\n    align-items: start !important;\n  }\n\n  \/*\n   * Desktop alignment:\n   * The first paragraph and portrait now start at the same height.\n   *\/\n  .bb-founder__content {\n    width: 100%;\n    max-width: 675px;\n    align-self: start !important;\n    margin-top: 0 !important;\n    padding-top: 0 !important;\n  }\n\n  .bb-founder__quote {\n    display: block;\n    margin: 0 !important;\n    padding: 0 !important;\n    border: 0;\n    font-style: normal;\n  }\n\n  .bb-founder__quote p {\n    margin: 0 0 1.55rem;\n    padding: 0;\n    font-family: Montserrat, Arial, Helvetica, sans-serif;\n    font-size: clamp(1rem, 1.14vw, 1.16rem);\n    font-weight: 400;\n    line-height: 1.62;\n    letter-spacing: -0.008em;\n  }\n\n  .bb-founder__quote p:first-child {\n    margin-top: 0 !important;\n    padding-top: 0 !important;\n  }\n\n  .bb-founder__quote p:first-child::before {\n    content: \"\u201c\";\n  }\n\n  .bb-founder__quote p:last-of-type::after {\n    content: \"\u201d\";\n  }\n\n  .bb-founder__signature {\n    margin-top: 1.75rem;\n    font-family: Montserrat, Arial, Helvetica, sans-serif;\n    font-size: 1.05rem;\n    font-style: normal;\n    line-height: 1.5;\n  }\n\n  .bb-founder__button {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    min-width: 196px;\n    min-height: 64px;\n    margin-top: 3.25rem;\n    padding: 1rem 2.25rem;\n    border: 2px solid var(--bb-green);\n    background-color: var(--bb-green);\n    color: var(--bb-white);\n    font-family: Montserrat, Arial, Helvetica, sans-serif;\n    font-size: 1.08rem;\n    font-weight: 500;\n    line-height: 1;\n    text-align: center;\n    text-decoration: none;\n    cursor: pointer;\n    transition:\n      background-color 220ms ease,\n      border-color 220ms ease,\n      color 220ms ease,\n      transform 220ms ease,\n      box-shadow 220ms ease;\n  }\n\n  .bb-founder__button:hover {\n    border-color: var(--bb-dark);\n    background-color: var(--bb-dark);\n    color: var(--bb-white);\n    transform: translateY(-3px);\n    box-shadow: 0 12px 28px rgba(47, 56, 43, 0.14);\n  }\n\n  .bb-founder__button:focus-visible {\n    outline: 3px solid var(--bb-dark);\n    outline-offset: 4px;\n  }\n\n  .bb-founder__visual {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    grid-template-rows:\n      0.88fr\n      0.82fr\n      1.08fr\n      0.56fr;\n\n    width: 100%;\n    max-width: 660px;\n    aspect-ratio: 660 \/ 1000;\n    margin-top: 0 !important;\n    margin-left: auto;\n    padding-top: 0 !important;\n    align-self: start !important;\n  }\n\n  .bb-founder__portrait {\n    grid-column: 1;\n    grid-row: 1 \/ 3;\n    min-width: 0;\n    min-height: 0;\n    margin: 0;\n    overflow: hidden;\n    background-color: #f1efeb;\n  }\n\n  .bb-founder__portrait img {\n    width: 100%;\n    height: 100%;\n    display: block;\n    object-fit: cover;\n    object-position: center 8%;\n    transition: transform 700ms cubic-bezier(.2, .7, .2, 1);\n  }\n\n  .bb-founder__profile {\n    grid-column: 2;\n    grid-row: 2;\n    display: flex;\n    align-items: center;\n    justify-content: flex-start;\n    min-width: 0;\n    min-height: 0;\n    padding: clamp(2rem, 3vw, 3.5rem);\n    overflow: hidden;\n    background-color: var(--bb-green);\n  }\n\n  .bb-founder__profile-inner {\n    width: 100%;\n  }\n\n  .bb-founder__name {\n    margin: 0 0 1.4rem;\n    color: var(--bb-white);\n    font-family: Arial, Helvetica, sans-serif;\n    font-size: clamp(1.8rem, 2.45vw, 2.45rem);\n    font-weight: 700;\n    line-height: 1.08;\n    letter-spacing: -0.027em;\n  }\n\n  .bb-founder__role {\n    margin: 0;\n    color: rgba(47, 56, 43, 0.86);\n    font-family: Montserrat, Arial, Helvetica, sans-serif;\n    font-size: clamp(1rem, 1.28vw, 1.18rem);\n    line-height: 1.5;\n  }\n\n  .bb-founder__message {\n    grid-column: 1;\n    grid-row: 3;\n    display: flex;\n    align-items: center;\n    justify-content: flex-start;\n    min-width: 0;\n    min-height: 0;\n    padding: clamp(1.8rem, 2.5vw, 2.75rem);\n    overflow: hidden;\n    background-color: var(--bb-green);\n    color: var(--bb-white);\n  }\n\n  .bb-founder__message p {\n    width: 100%;\n    max-width: 9.3em;\n    margin: 0;\n    color: var(--bb-white);\n    font-family: Arial, Helvetica, sans-serif;\n    font-size: clamp(1.55rem, 1.85vw, 2rem);\n    font-weight: 700;\n    line-height: 1.27;\n    letter-spacing: -0.025em;\n    text-wrap: balance;\n    overflow-wrap: normal;\n    word-break: normal;\n    hyphens: none;\n  }\n\n  .bb-founder__retail {\n    grid-column: 2;\n    grid-row: 3 \/ 5;\n    min-width: 0;\n    min-height: 0;\n    margin: 0;\n    overflow: hidden;\n    background-color: #e8e6df;\n  }\n\n  .bb-founder__retail img {\n    width: 100%;\n    height: 100%;\n    display: block;\n    object-fit: cover;\n    object-position: center center;\n    transition: transform 700ms cubic-bezier(.2, .7, .2, 1);\n  }\n\n  @media (hover: hover) and (pointer: fine) {\n    .bb-founder__portrait:hover img,\n    .bb-founder__retail:hover img {\n      transform: scale(1.035);\n    }\n  }\n\n  .bb-founder [data-bb-reveal] {\n    opacity: 1;\n    transform: none;\n  }\n\n  .bb-founder.bb-founder--motion [data-bb-reveal] {\n    opacity: 0;\n    transform: translateY(24px);\n    transition:\n      opacity 700ms cubic-bezier(.2, .7, .2, 1),\n      transform 700ms cubic-bezier(.2, .7, .2, 1);\n  }\n\n  .bb-founder.bb-founder--motion [data-bb-reveal].is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .bb-founder.bb-founder--motion\n  .bb-founder__content[data-bb-reveal] {\n    transition-delay: 80ms;\n  }\n\n  .bb-founder.bb-founder--motion\n  .bb-founder__visual[data-bb-reveal] {\n    transition-delay: 160ms;\n  }\n\n  @media (min-width: 901px) {\n    .bb-founder__layout {\n      align-items: start !important;\n    }\n\n    .bb-founder__content,\n    .bb-founder__visual {\n      align-self: start !important;\n      margin-top: 0 !important;\n      padding-top: 0 !important;\n    }\n\n    .bb-founder__quote,\n    .bb-founder__quote p:first-child {\n      margin-top: 0 !important;\n      padding-top: 0 !important;\n    }\n  }\n\n  @media (max-width: 1280px) {\n    .bb-founder__container {\n      padding-inline: 3.5rem;\n    }\n\n    .bb-founder__layout {\n      grid-template-columns:\n        minmax(0, 1fr)\n        minmax(500px, 0.96fr);\n      column-gap: 4.5rem;\n    }\n\n    .bb-founder__message {\n      padding: 2rem;\n    }\n\n    .bb-founder__message p {\n      max-width: 9em;\n      font-size: clamp(1.45rem, 1.75vw, 1.85rem);\n    }\n  }\n\n  @media (max-width: 1100px) {\n    .bb-founder__container {\n      padding-inline: 2.75rem;\n    }\n\n    .bb-founder__layout {\n      grid-template-columns:\n        minmax(0, 0.92fr)\n        minmax(445px, 1.08fr);\n      column-gap: 3rem;\n    }\n\n    .bb-founder__quote p {\n      font-size: 1rem;\n      line-height: 1.59;\n    }\n\n    .bb-founder__profile {\n      padding: 2.15rem;\n    }\n\n    .bb-founder__name {\n      margin-bottom: 1rem;\n      font-size: 2rem;\n    }\n\n    .bb-founder__message {\n      padding: 1.8rem;\n    }\n\n    .bb-founder__message p {\n      max-width: 8.7em;\n      font-size: clamp(1.35rem, 2vw, 1.7rem);\n      line-height: 1.28;\n    }\n  }\n\n  @media (max-width: 900px) {\n    .bb-founder__container {\n      padding-inline: 2rem;\n      padding-bottom: 5rem;\n    }\n\n    .bb-founder__header {\n      padding-top: 3rem;\n      margin-bottom: 2.75rem;\n    }\n\n    .bb-founder__layout {\n      grid-template-columns: 1fr;\n      row-gap: 4.5rem;\n    }\n\n    .bb-founder__content {\n      max-width: 760px;\n      margin-top: 0 !important;\n      padding-top: 0 !important;\n    }\n\n 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browsing products on retail shelves in a grocery store aisle.\" srcset=\"https:\/\/betterbrands.pt\/wp-content\/uploads\/2026\/06\/iStock-1041147560-1024x683.jpg 1024w, https:\/\/betterbrands.pt\/wp-content\/uploads\/2026\/06\/iStock-1041147560-300x200.jpg 300w, https:\/\/betterbrands.pt\/wp-content\/uploads\/2026\/06\/iStock-1041147560-768x512.jpg 768w, https:\/\/betterbrands.pt\/wp-content\/uploads\/2026\/06\/iStock-1041147560-1536x1024.jpg 1536w, https:\/\/betterbrands.pt\/wp-content\/uploads\/2026\/06\/iStock-1041147560-2048x1365.jpg 2048w, https:\/\/betterbrands.pt\/wp-content\/uploads\/2026\/06\/iStock-1041147560-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0405183 e-con-full e-flex e-con e-child\" data-id=\"0405183\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b027893 elementor-widget elementor-widget-heading\" data-id=\"b027893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why now<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b5e69 elementor-widget elementor-widget-text-editor\" data-id=\"11b5e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Statistics show that 55% of Portuguese consumers care about the planet\u00b4s future, 45% see sustainability as essential but only 14% actually buy sustainable products today.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">That gap &#8211; between what people want and what they can find &#8211; is exactly where Better Brands works: bringing well-positioned, fairly priced sustainable brands into mainstream Portuguese retail.<\/p><div style=\"margin-top: 32px; padding-top: 18px; border-top: 1px solid rgba(0, 0, 0, 0.12); font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.6; color: #666666;\"><p><strong style=\"display: block; margin-bottom: 6px; font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase; color: #333333;\"><br \/>Sources<br \/><\/strong><\/p><div><a style=\"color: #666666; text-decoration: underline;\" href=\"https:\/\/consumertrends.pt\/2025\/destaques\/55-dos-portugueses-preocupam-se-com-o-futuro-do-planeta-mas-apenas-14-compra-produtos-sustentaveis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>Consumer Trends Portugal, 2025<br \/><\/a><\/div><div><a style=\"color: #666666; text-decoration: underline;\" href=\"https:\/\/www.lloydsbanktrade.com\/en\/market-potential\/portugal\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>Lloyds Bank Trade \u2013 Portugal Market Potential<br \/><\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33ef11d e-flex e-con-boxed e-con e-parent\" data-id=\"33ef11d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-517ce9f elementor-widget elementor-widget-html\" data-id=\"517ce9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"bbmv\" aria-label=\"Our mission and vision\">\n<style>\n.bbmv{\n  \/* ---- edit your CI colours here ---- *\/\n  --green:#2F382B;\n  --cream:#FAF7F0;\n  --sage:#A3B38A;\n  --ink:#2F382B;\n  --ink-soft:rgba(47,56,43,.74);\n  --line:rgba(47,56,43,.14);\n\n  position:relative;\n  overflow:hidden;\n  font-family:'Montserrat', system-ui, -apple-system, sans-serif;\n  color:var(--ink);\n  background:var(--cream);\n  padding:clamp(4rem,9vw,8rem) 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transition-delay:.26s;\n}\n\n@media(prefers-reduced-motion:reduce){\n  .bbmv-js .bbmv-reveal{\n    opacity:1;\n    transform:none;\n    transition:none;\n  }\n}\n<\/style>\n\n<div class=\"bbmv-wrap\">\n  <p class=\"bbmv-eyebrow\">Mission &amp; Vision<\/p>\n\n  <h2 class=\"bbmv-statement bbmv-reveal\">\n    Helping <span class=\"bbmv-em\">sustainable products<\/span> become everyday choices.\n  <\/h2>\n\n  <div class=\"bbmv-divider bbmv-reveal\" aria-hidden=\"true\"><\/div>\n\n  <div class=\"bbmv-cols\">\n    <div class=\"bbmv-col bbmv-reveal\">\n      <span class=\"bbmv-ic\" aria-hidden=\"true\">\n        <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n          <path d=\"M4 15s1-1 4-1 5 2 8 2 4-1 4-1V3s-1 1-4 1-5-2-8-2-4 1-4 1z\"\/>\n          <line x1=\"4\" y1=\"22\" x2=\"4\" y2=\"15\"\/>\n        <\/svg>\n      <\/span>\n      <h3 class=\"bbmv-label\">Our mission<\/h3>\n      <p class=\"bbmv-text\">To help shape a future where sustainable products are no longer niche alternatives, but the natural choice consumers reach for every day.<\/p>\n    <\/div>\n\n    <div class=\"bbmv-col bbmv-reveal\">\n      <span class=\"bbmv-ic\" aria-hidden=\"true\">\n        <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n          <path d=\"M2 12s3-7 10-7 10 7 10 7-3 7-10 7-10-7-10-7z\"\/>\n          <circle cx=\"12\" cy=\"12\" r=\"3\"\/>\n        <\/svg>\n      <\/span>\n      <h3 class=\"bbmv-label\">Our vision<\/h3>\n      <p class=\"bbmv-text\">To become the trusted partner for sustainable consumer brands entering Portugal - and the name retailers trust to discover products that are genuinely better.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n<script>\n(function(){\n  var root = document.currentScript.closest('.bbmv');\n  if(!root) root = document.querySelector('.bbmv');\n  if(!root) 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       <div class=\"bbx-top\">\n\n            <span class=\"bbx-ic\" aria-hidden=\"true\">\n              <svg\n                viewBox=\"0 0 24 24\"\n                fill=\"none\"\n                stroke=\"currentColor\"\n                stroke-width=\"1.7\"\n                stroke-linecap=\"round\"\n                stroke-linejoin=\"round\"\n              >\n                <path\n                  d=\"M20.59 13.41l-7.17 7.17a2 2 0 0 1-2.83 0L2 12V2h10l8.59 8.59a2 2 0 0 1 0 2.82z\"\n                \/>\n                <line x1=\"7\" y1=\"7\" x2=\"7.01\" y2=\"7\" \/>\n              <\/svg>\n            <\/span>\n\n            <span class=\"bbx-ix\" aria-hidden=\"true\">\n              01\n            <\/span>\n          <\/div>\n\n          <h3 class=\"bbx-ct\">\n            Built by a former retail buyer\n          <\/h3>\n\n          <p class=\"bbx-cb\">\n            We've sat on the other side of the table. We understand category\n            management, pricing and negotiations \u2013 and exactly what makes a\n            retailer say yes.\n          <\/p>\n        <\/li>\n\n        <li class=\"bbx-card bbx-reveal\">\n          <div class=\"bbx-top\">\n\n            <span class=\"bbx-ic\" aria-hidden=\"true\">\n              <svg\n                viewBox=\"0 0 24 24\"\n                fill=\"none\"\n                stroke=\"currentColor\"\n                stroke-width=\"1.7\"\n                stroke-linecap=\"round\"\n                stroke-linejoin=\"round\"\n              >\n                <polygon points=\"12 2 2 7 12 12 22 7 12 2\" \/>\n                <polyline points=\"2 17 12 22 22 17\" \/>\n                <polyline points=\"2 12 12 17 22 12\" \/>\n              <\/svg>\n            <\/span>\n\n            <span class=\"bbx-ix\" aria-hidden=\"true\">\n              02\n            <\/span>\n          <\/div>\n\n          <h3 class=\"bbx-ct\">\n            Curated, not mass\n          <\/h3>\n\n          <p class=\"bbx-cb\">\n            Our approach is intentionally selective \u2013 allowing us to build\n            stronger positioning, closer partnerships, and more thoughtful\n            growth.\n          <\/p>\n        <\/li>\n\n        <li class=\"bbx-card bbx-reveal\">\n          <div class=\"bbx-top\">\n\n            <span class=\"bbx-ic\" aria-hidden=\"true\">\n              <svg\n                viewBox=\"0 0 24 24\"\n                fill=\"none\"\n                stroke=\"currentColor\"\n                stroke-width=\"1.7\"\n                stroke-linecap=\"round\"\n                stroke-linejoin=\"round\"\n              >\n                <path\n                  d=\"M21 10c0 7-9 12-9 12s-9-5-9-12a9 9 0 1 1 18 0z\"\n                \/>\n                <circle cx=\"12\" cy=\"10\" r=\"3\" \/>\n              <\/svg>\n            <\/span>\n\n            <span class=\"bbx-ix\" aria-hidden=\"true\">\n              03\n            <\/span>\n          <\/div>\n\n          <h3 class=\"bbx-ct\">\n            Deep knowledge of the Portuguese market\n          <\/h3>\n\n          <p class=\"bbx-cb\">\n            We know the local retail landscape, its consumers and its trends,\n            so every brand launches where it genuinely fits.\n          <\/p>\n        <\/li>\n\n        <li class=\"bbx-card bbx-reveal\">\n          <div class=\"bbx-top\">\n\n            <span class=\"bbx-ic\" aria-hidden=\"true\">\n              <svg\n                viewBox=\"0 0 24 24\"\n                fill=\"none\"\n                stroke=\"currentColor\"\n                stroke-width=\"1.7\"\n                stroke-linecap=\"round\"\n                stroke-linejoin=\"round\"\n              >\n                <circle cx=\"12\" cy=\"12\" r=\"10\" \/>\n                <circle cx=\"12\" cy=\"12\" r=\"6\" \/>\n                <circle cx=\"12\" cy=\"12\" r=\"2\" \/>\n              <\/svg>\n            <\/span>\n\n            <span class=\"bbx-ix\" aria-hidden=\"true\">\n              04\n            <\/span>\n          <\/div>\n\n          <h3 class=\"bbx-ct\">\n            Strategy and hands-on execution\n          <\/h3>\n\n          <p class=\"bbx-cb\">\n            We combine strategic thinking with day-to-day execution across\n            retail, marketing and operations \u2013 we are your Brand Manager in\n            Portugal, not just your distributor.\n          <\/p>\n        <\/li>\n\n      <\/ul>\n    <\/div>\n  <\/div>\n\n  <!-- ========================================================\n       SECTION 2 \u2014 WHAT WE BELIEVE\n       ======================================================== -->\n\n  <div class=\"bbx-believe bbx-fullbleed\">\n    <div class=\"bbx-wrap\">\n\n      <header>\n        <p class=\"bbx-eyebrow\">\n          Our values\n        <\/p>\n\n        <h2 class=\"bbx-h\">\n          What we believe.\n        <\/h2>\n\n        <p class=\"bbx-lead\">\n          The principles behind every brand we take on.\n        <\/p>\n      <\/header>\n\n      <ul class=\"bbx-vgrid\" role=\"list\">\n\n        <li class=\"bbx-val bbx-reveal\">\n          <span class=\"bbx-rule\" aria-hidden=\"true\"><\/span>\n\n          <h3 class=\"bbx-vt\">\n            Better products, better choices\n          <\/h3>\n\n          <p class=\"bbx-vb\">\n            We look for brands that make conscious consumption feel natural,\n            practical, and easy to integrate into modern life.\n          <\/p>\n        <\/li>\n\n        <li class=\"bbx-val bbx-reveal\">\n          <span class=\"bbx-rule\" aria-hidden=\"true\"><\/span>\n\n          <h3 class=\"bbx-vt\">\n            True partnership\n          <\/h3>\n\n          <p class=\"bbx-vb\">\n            A local partner mindset: fully invested in your growth, not just\n            your logistics.\n          <\/p>\n        <\/li>\n\n        <li class=\"bbx-val bbx-reveal\">\n          <span class=\"bbx-rule\" aria-hidden=\"true\"><\/span>\n\n          <h3 class=\"bbx-vt\">\n            Sustainability with substance\n          <\/h3>\n\n          <p class=\"bbx-vb\">\n            Sustainability isn't only in the brands we choose; it's embedded\n            in how we build and grow them.\n          <\/p>\n        <\/li>\n\n        <li class=\"bbx-val bbx-reveal\">\n          <span class=\"bbx-rule\" aria-hidden=\"true\"><\/span>\n\n          <h3 class=\"bbx-vt\">\n            The long view\n          <\/h3>\n\n          <p class=\"bbx-vb\">\n            We build brand presence that compounds over years, not quick wins.\n          <\/p>\n        <\/li>\n\n      <\/ul>\n    <\/div>\n  <\/div>\n\n  <script>\n    (function () {\n      const currentScript = document.currentScript;\n      const root = currentScript\n        ? currentScript.closest(\".bbx\")\n        : document.querySelector(\".bbx\");\n\n      if (!root || root.dataset.bbxInitialized === \"true\") {\n        return;\n      }\n\n      root.dataset.bbxInitialized = \"true\";\n\n  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<\/script>\n\n<\/section>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d2cea5 e-flex e-con-boxed e-con e-parent\" data-id=\"4d2cea5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52f014a elementor-widget elementor-widget-spacer\" data-id=\"52f014a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46e8e16 e-flex e-con-boxed e-con e-parent\" data-id=\"46e8e16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-147b494 elementor-widget elementor-widget-html\" data-id=\"147b494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@300;400;500;600;700&display=swap');\n\n.bb-market-cta{\n  --dark:#2f382b;\n  --olive:#9aaa82;\n  --blue:#5f8582;\n  --cream:#f3f0e8;\n  --font:'Montserrat',Helvetica,Arial,sans-serif;\n  --headline:Arial,Helvetica,sans-serif;\n  --bg-img:url('https:\/\/betterbrands.pt\/wp-content\/uploads\/2026\/06\/iStock-2149838473-scaled.jpg');\n\n  position:relative;\n  width:100vw;\n  margin-left:calc(50% - 50vw);\n  margin-right:calc(50% - 50vw);\n  min-height:340px;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  padding:76px 32px;\n  overflow:hidden;\n  font-family:var(--font);\n  color:#fff;\n  text-align:center;\n  background:\n    linear-gradient(\n      rgba(47,56,43,.76),\n      rgba(47,56,43,.76)\n    ),\n    var(--bg-img);\n  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padding:64px 24px;\n  }\n\n  .bb-market-cta .text{\n    max-width:520px;\n  }\n}\n\n@media(max-width:520px){\n  .bb-market-cta{\n    padding:58px 20px;\n  }\n\n  .bb-market-cta h2{\n    font-size:clamp(32px,9vw,44px);\n  }\n\n  .bb-market-cta .text{\n    max-width:100%;\n    font-size:15.5px;\n    line-height:1.6;\n  }\n\n  .bb-market-cta .btn{\n    width:100%;\n    margin-top:30px;\n  }\n}\n\n@media(prefers-reduced-motion:reduce){\n  .bb-market-cta h2,\n  .bb-market-cta .text,\n  .bb-market-cta .btn{\n    animation:none;\n    opacity:1;\n    transform:none;\n  }\n\n  .bb-market-cta .btn{\n    transition:none;\n  }\n}\n<\/style>\n\n<section class=\"bb-market-cta\" aria-label=\"Discuss a market entry with Better Brands\">\n  <div class=\"inner\">\n    <h2>Let\u2019s talk about your entry in Portugal.<\/h2>\n\n    <p class=\"text\">\n      Whether you are preparing to enter Portugal or looking to grow your brand further, we would love to hear from you.\n    <\/p>\n\n    <a href=\"\/contact\/\" class=\"btn\" aria-label=\"Contact Better Brands to discuss a market entry in Portugal\">\n      Discuss a market entry\n    <\/a>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be89f41 e-flex e-con-boxed e-con e-parent\" data-id=\"be89f41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-267a5d1 elementor-widget elementor-widget-spacer\" data-id=\"267a5d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Better Brands Better Brands was created to help exceptional consumer brands grow in Portugal with the care, positioning, and long-term thinking they deserve. 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