About Better Brands
Better Brands was created to help exceptional consumer brands grow in Portugal with the care, positioning, and long-term thinking they deserve.
We achieve this by carefully selecting brands we believe in and connecting them with the right Portuguese retail partners, combining retailer insight with a clear understanding of what makes a brand commercially relevant in the local market.
Why I started Better Brands
Get in touchAfter several years working across different areas of the Portuguese retail market, I saw a recurring gap: truly good sustainable consumer products were still surprisingly difficult to find.
Too often, sustainable products asked consumers to compromise – whether in quality, design, convenience, or price. And the reality is that most people will not choose sustainability if it means sacrificing those things, especially in the fast-paced lives we all live today.
As someone personally passionate about sustainability, I often found myself looking for brands that could combine all these elements thoughtfully: quality, functionality, good design, sustainability, and an accessible positioning.
Through travelling, I discovered that many of these brands already existed internationally – but were still missing from the Portuguese market.
Better Brands was created from the belief that sustainable choices should feel natural, desirable, and easy to integrate into everyday life.
We want to help bring better consumer brands to Portugal – brands that make sustainability more accessible not by asking consumers to compromise, but by offering products they genuinely want to choose.
Beatriz Becker
Founder
Connecting great brands with the right opportunities.
Why now
Statistics show that 55% of Portuguese consumers care about the planet´s future, 45% see sustainability as essential but only 14% actually buy sustainable products today.
That gap – between what people want and what they can find – is exactly where Better Brands works: bringing well-positioned, fairly priced sustainable brands into mainstream Portuguese retail.
Mission & Vision
Helping sustainable products become everyday choices.
Our mission
To help shape a future where sustainable products are no longer niche alternatives, but the natural choice consumers reach for every day.
Our vision
To become the trusted partner for sustainable consumer brands entering Portugal - and the name retailers trust to discover products that are genuinely better.
Why Better Brands
What sets us apart
A boutique partner bringing together retail insight, consumer understanding, and thoughtful brand representation.
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Built by a former retail buyer
We've sat on the other side of the table. We understand category management, pricing and negotiations – and exactly what makes a retailer say yes.
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Curated, not mass
Our approach is intentionally selective – allowing us to build stronger positioning, closer partnerships, and more thoughtful growth.
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Deep knowledge of the Portuguese market
We know the local retail landscape, its consumers and its trends, so every brand launches where it genuinely fits.
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Strategy and hands-on execution
We combine strategic thinking with day-to-day execution across retail, marketing and operations – we are your Brand Manager in Portugal, not just your distributor.
Our values
What we believe.
The principles behind every brand we take on.
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Better products, better choices
We look for brands that make conscious consumption feel natural, practical, and easy to integrate into modern life.
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True partnership
A local partner mindset: fully invested in your growth, not just your logistics.
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Sustainability with substance
Sustainability isn't only in the brands we choose; it's embedded in how we build and grow them.
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The long view
We build brand presence that compounds over years, not quick wins.
Let’s talk about your entry in Portugal.
Whether you are preparing to enter Portugal or looking to grow your brand further, we would love to hear from you.
Discuss a market entry